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📰 What Happened: Shanghai’s Lin-gang Special Area is now home to the world’s first operational undersea data center. Powered primarily by offshore wind and cooled naturally by seawater, the 24-megawatt facility achieves an impressive energy efficiency rating while cutting land and freshwater usage.

🔍 A Closer Look: Traditional data centers consume vast amounts of energy. Submerging servers in the ocean slashes cooling energy to under 10% and targets a PUE of 1.15—well below China’s 2025 benchmark of 1.25. Wind accounts for 95% of the energy, with massive savings in both space and water.

🧠 Why It Matters: With China pushing to scale its cloud computing industry to $28 billion by 2027, the underwater model could be the eco-efficient urban data storage blueprint of the future. If it works at scale, it could enable coastal cities to process data locally while minimizing the environmental impact.

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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