📰 What Happened: The “Route 66 Rewind” project uses Google’s Veo video generation tech to reimagine 33 historic stops along Route 66. Users can virtually travel the 2,400-mile corridor, experiencing how attractions once looked in previous decades — a novel fusion of AI, culture, and preservation.

🔍 A Closer Look: Developed with human-curated content and local partnerships, the experience spans eight states from Chicago to Santa Monica. Landmarks like Amboy’s Roy’s Motel and the Blue Whale of Catoosa are brought to life, making the digital road trip immersive, educational, and uniquely nostalgic.

🧠 Why It Matters: Route 66’s physical presence may be fading, but this initiative ensures its cultural impact endures. By engaging younger audiences through digital storytelling, the project not only preserves Americana but also revitalizes interest in historic preservation and tourism along the storied highway.